Positioning
Workshops define your audience, differentiation, positioning, and messaging.
- Brand strategy: positioning, differentiation, and target audience
- Messaging: value props and key messages by persona
- Tagline alternatives
- Voice and tone
Building brands
that accelerate trust.
Brand strategy, identity, and websites for technology and service companies.
“The ROI is honestly unquantifiable.”
“We had a really challenging story to tell, but the outcome we got to with Lunour was great. They get the bigger picture of what needs to be done.
I’ve worked with three other branding firms—all of which were horrible—other than the team at Lunour. They were very consultative, no ego—just humble, with expert results.”
Jason ReminickCEO, Thalamus
“I believe great design is a competitive advantage. Lunour's portfolio speaks for itself, which is why I wanted to work with them. The process was efficient and collaborative, and as a result, we were able to quickly arrive at a logo and website design that I loved. I'm excited for the world to see Special's brand.”
Nate CavanaughFounder, Special
“You guys are refreshingly straight to the point, especially compared to a lot of creatives where there can be a lot of fluff. I really appreciated that.
Overall, you produced a strong product with what felt like fairly limited input from us, which made the process easy and efficient.”
Gary NihartManaging Director, Ataraxia
“The team loves it and uses it daily!”
Aish FentonHead of Consumer AI, Netflix
“You have a very, very good sense of quality design. I could tell there's a lot of awareness in terms of the craft--differences when it comes to logos, type and shapes.
I also valued the video reviews you shared, making weekly feedback streamlined.”
Paul GiffordCreative Director, Sagetap
“Before we did this rebranding, I didn't feel we were like a real company. I was super tame about putting stuff out there.
Now we're just super proud of everything that we put out there — it really represents us and drives the message home of who we are. Considering the amount of content we're producing — even when we go to events and put our stands up — we're just super proud of everything.
The ROI is honestly unquantifiable. It's impossible to measure because it just feels that large.”
Luis PulgarCEO, Tesote
“I’m very proud of the work we’ve done with Lunour. Before, our name and logo felt too cute and cheap, now it matches the core of who we are—a true contender with some of the biggest names in the project management B2B space.”
Nicolas BaranowskiCEO, Frame
Our process
Alignment
Explore mood boards and develop the visual identity through focused rounds of feedback.
- Logo system, color palette, and typography
- Core brand elements
- Full file package in vector and raster formats
Design & deployment
Apply the identity to your website, marketing, and brand guidelines.
- Web-based brand guidelines with your standards, frameworks, and use cases
- Brand application suite: templates for decks, one-pagers, and social
- AI-native brand kit to create on-brand assets at scale
- Website: custom design, copy, and Webflow build and launch
Packages
Brand Reposition
Reposition the company so the right buyers see you as the obvious choice.
$45K
6–10 weeks
You’ve outgrown your story. We realign what makes you different, how you sound, and how you look, and then give your team the tools to carry it.
Brand StrategyPositioning, differentiation, and target audience definition.
- One to two working sessions on your differentiator, competitors, audiences, and tone
- Competitive analysis and unique value propositions
- A positioning statement that guides everything that follows
- A unified brand story
- Moodboards as a shared visual language, so we are aligned before design begins
MessagingValue props, key messages by persona, tagline alternatives, plus voice and tone.
- A messaging architecture, so your team can tailor messages by audience
- Key messages by persona, built on your value propositions
- Tagline alternatives
- A voice and tone guide with terminology and copy rules
- Training sessions so your team can apply it
Visual Identity DesignLogo system, color palette, typography, patterns and textures, photography direction, illustration style, and custom imagery.
- Logo system: primary wordmark, secondary lockup, icon or standalone mark, and reverse, mono, dark, and light versions, with clear-space, minimum-size, and usage rules
- Color palette: two to three primary colors plus secondary and functional colors, in HEX and CMYK, with contrast ratios checked for accessibility
- Typography: heading and body typefaces with the reasoning behind the pairing, a full type scale from display to caption, hierarchy rules, and web font specs with a fallback stack
- Patterns, textures, and graphic language: ownable elements beyond the logo, with usage rules and examples
- Photography direction: style, mood, and art direction with curated references, AI prompt examples, and moodboards
- Illustration style: approach, line weight, and color application, with guidance for AI tools
- Custom imagery and textures for hero, background, and editorial use
- File package: logos in SVG and PNG in every version, a HEX swatch sheet, font files or licensing documentation, a Figma master file organized by component, and Midjourney prompt examples
Web-Based Brand GuidelinesA brand site with all of your standards, frameworks, and use cases in one place.
- Usage documentation for every element, with do’s and don’ts and examples of correct use
- Component examples of the brand applied: a slide, a social post, a header, a card, and a one-pager
- Organized download links for every file in your package
- Enough context that a contractor or non-designer can apply the brand correctly
Full Brand Application SuiteTemplates for decks, one-pagers, and social, built from your approved system so your team can create on-brand work without a designer.
- Pitch or sales deck template, up to 25 slides
- One-pager template in two variations
- Social post templates in square and portrait formats, plus social headers
- Blog cover and email header templates
- Email signature and business card
AI-Native Brand KitA kit that helps your team create on-brand assets at scale with AI.
- Brand context file: Positioning, audience, messaging and voice written so ChatGPT, Claude or Gemini can follow it.
- Visual rules for AI: Color values, type, logo usage, layout principles and image style as prompts and constraints.
- Prompt library: Tested prompts for social, decks, ads, one-pagers and imagery.
- Custom GPT or project setup: Your brand loaded into the tools your team already uses.
- Template hooks: Canva or Figma templates ready for AI-generated content.
- On-brand vs. off-brand examples: Side-by-side examples of what is and is not on brand.
- Team walkthrough session: A session with your team on how to use the kit.
Brand Refresh
Bring your look up to the level of the company you’ve become.
$20K
4–6 weeks
Your positioning is sharp and your team can tell the story. Your visuals just haven’t caught up.
Visual IdentityLogo system, color palette, typography, and core brand elements.
- One to two working sessions on your differentiator, competitors, audiences, and tone, plus moodboards before design begins
- Logo system: primary wordmark, secondary lockup, icon or standalone mark, and reverse, mono, dark, and light versions, with clear-space, minimum-size, and usage rules
- Color palette: primary, secondary, and functional colors, in HEX and CMYK, with contrast ratios checked for accessibility
- Typography: heading and body typefaces with pairing logic, a full type scale, hierarchy rules, and web font specs with a fallback stack
- Patterns, textures, and graphic language: ownable elements beyond the logo
Style GuideA Figma-based guide with logo lockups, color, typography, and direction for how to use them.
- Logo lockups, color, and typography with usage rules
- Do’s and don’ts for correct and incorrect use
- Component examples: a slide, a social post, a header, a card, and a one-pager
- Organized download links
Full File PackageAll assets in vector and raster formats, ready for your team and vendors.
- Logos in SVG and PNG in every version
- A HEX swatch sheet
- Font files or licensing documentation
- A Figma master file organized by component
AI-Native Brand KitA kit that helps your team create on-brand assets at scale with AI.
- Brand context file: Positioning, audience, messaging and voice written so ChatGPT, Claude or Gemini can follow it.
- Visual rules for AI: Color values, type, logo usage, layout principles and image style as prompts and constraints.
- Prompt library: Tested prompts for social, decks, ads, one-pagers and imagery.
- Custom GPT or project setup: Your brand loaded into the tools your team already uses.
- Template hooks: Canva or Figma templates ready for AI-generated content.
- On-brand vs. off-brand examples: Side-by-side examples of what is and is not on brand.
- Team walkthrough session: A session with your team on how to use the kit.
What’s in the AI-native brand kit
Included in both Brand packages. It puts your brand in a form ChatGPT, Claude, Gemini, and your team can follow, so on-brand work does not depend on a designer being in the room.
- Brand context filePositioning, audience, messaging and voice written so ChatGPT, Claude or Gemini can follow it.
- Visual rules for AIColor values, type, logo usage, layout principles and image style as prompts and constraints.
- Prompt libraryTested prompts for social, decks, ads, one-pagers and imagery.
- Custom GPT or project setupYour brand loaded into the tools your team already uses.
- Template hooksCanva or Figma templates ready for AI-generated content.
- On-brand vs. off-brand examplesSide-by-side examples of what is and is not on brand.
- Team walkthrough sessionA session with your team on how to use the kit.
Website
A website that looks and works like the company you’ve become.
$25K–$60K+
Scoped in detail for every project
Price depends on page count, animations, and interactions. We scope every site in detail with you before we start.
Custom DesignPage-by-page design built on your brand, responsive across desktop, tablet, and mobile.
- Custom-designed pages, with the page count scoped at kickoff
- Wireframes first, to lock structure and content before visual design
- Visual design in Figma, applying your identity page by page
- Responsive layouts across desktop, tablet, and mobile
- A staged approval process: wireframes, Figma design, then staging review
Copywriting and Content StrategySitemap, page-by-page content strategy, and copy written with you.
- Sitemap and page flow, defined in the wireframes
- Website copy written for every page, built on your positioning and messaging
- SEO and AEO foundations built into the structure and copy
Animations and InteractionsScoped page by page, from subtle motion to custom interactions.
- Subtle animations and interactions that reinforce the brand
- More involved motion or scroll-driven interactions are scoped and quoted separately
Build and LaunchWebflow build, CMS setup and training, SEO and analytics setup.
- A Webflow build from the approved designs
- CMS setup and training, so your team can update copy and swap images without engineering
- SEO and analytics setup
- Two weeks of post-launch support
Additional pages, animation sequences, or video assets are quoted as clear line items, so you know what an expansion costs before you commit.
Naming
Get a company name that’s clear, easy to say, and checked for availability.
$20K
For a new company or a company name change.
Naming Brief
Research into your positioning, audience, and competitors, and a brief on what the name needs to do: the criteria we will judge options against and the names to avoid sounding like.
Rounds of Name Options
Up to four rounds of options, grouped by theme. Every name comes with the reasoning behind it, usage examples, and domain and social handle recommendations with pricing, and we flag our recommended pick.
Live Review Sessions
We walk your team through each round on a call, take live reactions, and use them to narrow the direction for the next round.
Domain and Social Check
Availability and cost across domains and handles, checked as options take shape, plus our recommendation on the strongest option to secure.
Trademark Screening
As clear winners emerge, we run knockout searches on up to four names to surface early signs of conflict. This is a preliminary screen, not legal clearance. Our partner trademark attorney can file up to two classes for an additional $1,200.
Final Recommendation
Your final name with the domain and handle plan, and for a rename, guidance on rolling it out.
An embedded creative team, led by the people who built your brand.
We work with your leadership to understand your goals, then create the strategy and the assets, or equip your team with the tools and assets to do it themselves.
Design Partner
Senior design execution on call, from the people who built your brand.
$10K/ month
We work from your brand and goals to design the assets your team needs each week, or build the templates and tools so your team can make them.
Expand the brand
- Brand system extensions
- Brand guideline updates
- Infographics and visual storytelling assets
Marketing and content
- Marketing campaign design
- Sales decks and investor decks
- Social graphics and ad creative
- Email design
- Reusable templates for your team
AI tooling
- Updates to your AI-native brand kit as the brand grows
Events and collateral
- Booth and event design
- One-pagers, sell sheets, and brochures
Strategy
- Creative strategy calls
Growth Partner
A strategy and execution partner that grows with your leadership team.
$15K/ month
Everything in Design Partner, plus we meet with your leadership to understand your goals, shape the strategy, and carry it through to launch.
Included from Design Partner
- Brand and marketing design, content, events and collateral, and creative strategy calls
Strategy with your leadership
- Regular working sessions to align on goals and decide what to build next
Web design
- Landing and marketing pages
- Feature launch pages
Web development
- Webflow development
- CMS setup and page builds
Motion
- Animated logos and social motion
- Motion graphics
AI tooling
- New AI tooling built around your workflows, so your team can create on-brand assets at scale
Unlimited requests, handled one at a time. Async requests via Slack or Notion · Typically 2–4 completed requests per week depending on scope · Senior designer + creative director oversight · Pause anytime
On-demand support
For teams that prefer to request work as needed rather than retain ongoing capacity. Work is scoped and billed per request.
| Single page design | $2,000–$4,500 |
| Website page build | $1,500–$3,500 |
| Marketing graphics | $1,000–$2,000 |
| Sales deck design | $2,000–$5,000 |
| Feature launch page | $3,500–$7,500 |
| Website section redesign | $500–$3,000 |
| Social template kit | $1,500–$3,500 |
| Email or newsletter design | $750–$3,000 |
| One-pager or sell sheet | $1,000–$2,500 |
| Event and booth graphics | $2,500–$10,000+ |
| Motion graphics | $1,500–$4,000 |
1–3 weeks depending on scope and availability
Scope and final price are agreed before kickoff.
Brand is leverage.
In crowded markets where competitors blur together and AI makes products even easier to copy, emotional connection is the moat that actually holds.
Lunour was built to help technology and service companies build that connection deliberately and cohesively, across every touchpoint, backed by 15+ years of experience.
We stay small on purpose. Both founders, Scott and Wes, lead every project personally, so the people doing the strategic thinking are the same ones making the creative decisions, all the way through and alongside you.
Our work
View all workFrequently asked questions
How soon can we start?
Kickoff within 48 hours of signing.
Who will we work with?
Scott and Wes lead every project, bringing in specialists only when a project needs it.
What industries do you work in?
B2B companies in AI, tech, finance, expert service firms and healthcare.
Have you worked on similar products?
Yes. Our work page shows a selection of what we’ve built for similar companies. We also have a wider range of projects not yet published on our site, and we’re happy to walk you through them on a call.
How many revisions are included?
Most projects average about 5 rounds. We don’t cap revisions because we guarantee we’ll get it right.
How does payment work?
We typically split it 50/50.
How much of our time does it take?
About 2 hours in week one, then about 1 hour a week for calls and async reviews.
What happens after launch?
Ad hoc support is available. Clients often ask us to build sales and marketing material or extend the system into UI and product.
Let’s talk about your brand.
Book a 30 minute call with Scott
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